Industries
We bring deep industry knowledge and hands-on experience to address the specific business and design challenge of each sector. Our team understands your industry and leverages this expertise to create service solutions that are both innovative and practical, ensuring your business thrives in a competitive landscape.
Telecoms
While telecoms may appear slow moving, the industry is undergoing significant transformation. Customer centricity remains the primary goal, but the landscape is becoming increasingly complex with the emergence of new service models. From the adoption of eSIM technology to evolving B2B business models like Network APIs, telecoms are tasked with delivering ever-more sophisticated solutions to both residential and business customers. We leverage our deep expertise in telecom to help you navigate these shifts, ensuring that your services stay competitive, customer-focused, and future-ready.
Technology
Technology has moved beyond the proof-of-concept phase—now, demonstrating proof-of-value to customers is essential for both B2C and B2B markets. We help technology companies align their solutions with the mental models, business needs, and functional requirements of their customers, ensuring greater adoption and effective scalability. Our expertise supports building compelling value propositions that resonate with users and drive sustainable growth.
Finance
The finance and insurance sectors are evolving rapidly as digital services become essential and economic turbulence drives the need for innovative solutions. Both banking and payment systems are transforming to extend their reach deeper into consumers’ lives, while the insurance industry faces the dual challenge of maintaining stable premiums and innovating with new models. We help financial institutions and insurers navigate this complexity, developing products and services that meet customer expectations, manage risk, and ensure a competitive edge in a changing market.
Transport
Technological advancements in transport and mobility, such as self-driving cars, are driving the need for entirely new service models. These emerging services require a fully contextual approach—beyond just the technology itself—to foster user adoption and public acceptance. Integrating new mobility concepts into seamless, user-centric services is critical for success, ensuring that innovation not only functions well but also resonates with the broader public and delivers lasting value.
Healthcare & Life Sciences
In healthcare, patient experience is becoming a critical element of the business model. We assist healthcare providers in rethinking patient journeys and accompanying services to create smoother, more efficient hospital operations. In the life sciences sector, we help companies enhance patient-centricity by designing services that support clinical trials or optimize existing products, ensuring that solutions meet the real needs of patients and deliver better outcomes.
Hospitality & Travel
In the fragmented service model of the hospitality and travel industry—where multiple players contribute to a single travel experience—managing the customer journey requires special attention, even beyond one's immediate scope. The hospitality sector continuously seeks to deliver new value to clients, while the highly competitive travel industry focuses on retention and growth. Understanding customer needs is crucial to finding and delivering this value, ensuring lasting satisfaction and loyalty.
Manufacturing
The manufacturing industry is being transformed by technology advancements and an increasing focus on customer needs, both B2B and B2C. With the rise of servitization, manufacturers are shifting from traditional product-based models to service-driven offerings, building services around their core products to enhance the value proposition. We help manufacturers embrace this shift by integrating innovative technologies and designing customer-centric services that create ongoing value and strengthen relationships, ensuring long-term growth and competitiveness in a changing market.
Retail
In the retail sector, success now hinges on building services that extend beyond the product proposition, managing the customer experience throughout the entire value and service delivery chain. Differentiating in a competitive market requires extending the value proposition with innovative technologies and interaction models that integrate seamlessly into the consumer’s decision-making process. We help retailers create these experiences, driving engagement, loyalty, and sustained market differentiation.
Energy & Utilities
Customer centricity is increasingly important as energy and utilities become more integrated into the daily lives of consumers. As solutions grow more complex, understanding and addressing customer needs is more critical than ever. We help companies in this sector deepen their relationships with clients, offering innovative solutions that not only meet customer expectations but also drive long-term value and engagement.
Government & Regulatory
Government and public services are undergoing a major shift from a passive model, where citizens must initiate action, to an active model that collaborates with citizens. Designing public services today requires specialized skills to ensure they are accessible to all segments of the population. Meanwhile, regulatory frameworks are becoming a larger part of daily life, making effective service design—bridging regulation to implementation—essential for ensuring that these frameworks work seamlessly for citizens.